The power of a name

the power of a name

One of the many lessons I learned early on from my father was the importance of learning and pronouncing people’s names correctly. My dad, who was also my FFA advisor, made sure to teach the lesson every year as we prepared for our annual FFA chapter banquet. See, during our banquet, we awarded every student in the program at least once and the awards were presented by fellow members of the chapter. For many students, this was the first time they’d ever been recognized for anything. And, for most, their parents would be in the audience.

It was a moment to be proud of.

Now, think how hard it would be to have your name mispronounced in front of a crowd of people as you’re getting an award (maybe your first one ever). Tough, right?

Now, I won’t say that names weren’t ever mispronounced. After all, we were high schoolers and because of how our program was structured – students from seven different schools came to my dad’s agriscience class for half of their day; some in the morning, some in the afternoon – there was always the possibility that the student giving an award had never met the person receiving the award. It wasn’t a perfect system.

But the lesson was taught to each student, year in and year out, that we should all do our best to learn everyone’s name and how to pronounce it. The parents in the room worked hard to pick that name. As we’re honoring their child, they should be proud to hear that child’s name announced – and announced correctly.

I’m currently reading the famous book “How to Win Friends and Influence People” by Dale Carnegie, and I recently finished the chapter on this same idea. As he says “Remember that a person’s name is to that person the sweetest and most important sound in any language.” To remember someone’s name is to show them respect; it demonstrates that you care and understand the important part they play in the world.

Here’s some tips we can all use to better remember and pronounce names. Do you have any others to add to the list?

Attention: Calling the future of agriculture!

Preface: This is an unapologetic, unpaid promotion of a program that I think anyone who wants to lead the agriculture industry should be part of. It is an admittedly shameless sales pitch. For those not yet scared off, carry on :)

If you’re like me, you crave opportunities to learn and grow in your personal and professional life. However, you’re tired of one-day seminars and webinars where someone walks through their PowerPoint, tells you what you should do to be a better leader, communicator, manager, marketer, etc. and then disappears into oblivion the minute the “training” (and I put it in quotations for a reason) is over. Often, employers don’t continue supporting the messages of these trainings and they become a big waste of everyone’s time and money.

Photo courtesy: Mark Jewell

Thankfully, I just spent two days at a training that takes those types of “trainings” and gives ’em a big ole punch in the face.

The training was a part of a year-long program I’m taking part in called The Millennial Mastermind. It’s a high-intensity, high-participation program that takes high potential leaders in the agriculture industry and pushes them beyond their limits to figure out exactly why they’re in this business, what their life purpose is, and how they can turn that purpose into big, sweeping change in the industry, their communities, their families and the world. Beyond the two-day intensive, there is ongoing training throughout the year, including podcasts, conference calls, coaching and webinars with industry leaders.

Photo credit: Mark Jewell

The mastermind group that I’m part of is made up of six millennials from seed companies, co-ops and advertising/communications. We came together two days ago not knowing anyone and not quite sure of what we were going to do or learn during the training. We left last night invested in each others’ success and dedicated to living our purpose in order to make a difference to others around us.

This program has only started and already I am beginning to see myself transforming – becoming more confident in myself and more clear on the direction I want my life to take. That’s what brings me to the point of this post:

If you are a millennial in agriculture or have millennials who work for you that you don’t want to lose and think could take over your company someday, you need to sign them up for this program.

No one is paying me to say this. In fact, it’s the opposite – this program is a considerable investment that my company is making in me. And it is life-changing. I want to make sure others have the chance to be a part of this movement. This is what training and development is supposed to look like and I’ve never come across anything like it. Do yourself and your company a favor. Connect with the program’s creator Mark Jewell or leave me a comment if you want to learn more about Millennial Mastermind. The next group starts in December – hope you’re there.

Stop aiming for perfection

I’ve been a perfectionist my entire life (just ask anyone who knows me). I’ve even worn those titles – perfectionist, over-achiever – like a badge of honor, proud of just how much I was achieving with little to no struggle. I was a straight A student, graduating from Michigan State with honors. I excelled in nearly everything I was involved in. I rarely faced a challenge I couldn’t easily overcome.

And now, I’m pretty sure that wasn’t a good thing.

Here’s what I believe happens to perfectionists when they enter “the real world”:

  • You take criticism (even if it’s constructive) really hard because you’ve never really gotten it before
  • You live in fear of screwing up because you might disappoint someone (a huge driver of perfectionism)
  • You have a hard time taking risks because you might make a mistake or something could go wrong
  • You’re always questioning your own abilities because what used to make you feel confident – being highly capable in everything – doesn’t come so easily anymore
  • Any small mistake or failure seems epically larger than it is
  • You put more pressure on yourself to get things right the first time than anyone else does, for fear of letting someone see weakness or vulnerability

And if that’s not what happens to all perfectionists, at the very least it’s what happened to me.

In my job, like most, there is no perfect. There’s always something that could be done differently or better. There’s always someone asking if you had thought about things another way or asking your motives behind a decision (even if it was the right one, the fear of there being a chance you did something wrong is terrifying). All of these things are part of learning and growing but, while I know that to be true, it’s a hard pill to swallow.

So, I’ve decided that, moving forward, I’m working to fight my perfectionist leanings and I encourage others to as well. Do your best, yes, but also:

  • Stop being afraid to screw up!
  • Go out of your way to do things where you might make mistakes
  • Learn from those mistakes
  • Surround yourself with people who encourage and support risk-taking (aka they tell you to get on the trapeze because they will be your net if you fall)
  • Try new things
  • Actively remind yourself that you don’t have to be perfect to be awesome (say it to your reflection in the mirror each morning!)

Perfection isn’t a compliment – it’s a straight jacket, holding us back from going out and doing all the amazing things that are out in the world. Stop being a perfectionist, but keep being awesome and imagine where it could lead.

A reminder of perspective

I’ll admit that I’ve been feeling a little down about work lately. I’m chalking it up to a minor “quarter life crisis” – which I know I’m not alone in experiencing – and putting an unnecessary amount of pressure on myself to figure out what I want to do for the rest of my life.

Do I want to stay in advertising?

Do I want to move to the non-profit sector?

Should I freelance?

Are there other interests outside of agriculture that I should tap into?

Should I be looking at things closer to home, friends and family?

I know that none of these are questions that need to be answered right now, and that I should just stop and take a breath. But it’s just so hard sometimes, when you feel like there’s just so much to figure out! Thankfully, I got to have an experience at work last week that gave me a little bit of perspective.

Right now our agency is working on a little self reflection, trying to discover where we want to be in the future and what steps we need to take to get there. As a part of the process, I got to be part of a focus group. The group was made up of people mostly in my age group, from all different disciplines and departments. We were asked about our thoughts on agency culture, where new business might come from and the creative process. One of the best perspective gaining questions that got asked, though, was the first one we got started with:

Why do you like working here? What makes you get up in the morning every day?

What I loved is that, across 10 or so people around the table, there were common themes that resonated with all of us and prove that yes – despite my constant panic about whether I should shift course – this really is a great place to work.

We don’t take ourselves too seriously.

Minneapolis is a big advertising/PR town, with shops that are doing globally recognized work. We do great work in our office, too, but you won’t see us jet-setting to Cannes or only doing work for high profile, “flashy” companies. We know our clients and their business and that’s why they hire us. We work hard to bring them new insights and ideas and, at the end of the day, we relax over a drink and some happy hour snacks. We love what we do, but we don’t have to stick our nose up at everyone else to do it. We’d rather challenge you to a game of Crud instead.

We value the fact that employees have lives outside of work.

While we expect that the work gets done well, on time and on budget, our senior management (and clients) also understand that people have interests and families outside of our walls. Unlike other “run ’em ragged” shops, people on our team will raise an eyebrow if you’re still in the office after 6:00 or if you say you’re skipping a kid’s baseball game because you’re trying to get work done. Work is only one part of our lives – it doesn’t do well to make it the only focus.

We put a lot of faith in young talent.

This is one that’s especially good for me to be reminded of every so often, especially when I get caught up in all the things I don’t feel very confident in. At my agency, our leadership has faith in young talent. There are 20-somethings (like yours truly) who get tons of responsibility over strategy development and project execution for lead brands of our biggest clients. When we prove that we can handle the challenge and can be trusted to make smart choices, we’re given the opportunity to lead. That’s huge.

So next time I get stuck in a “What in the heck am I going to do with myself for the rest of my career?!!?” place, I’m going to look back on this list and remember – I’m in a pretty good place to figure it out.

Turning tragedy into inspiration

As I’ve mentioned in past posts, I had the chance to volunteer with the Denver Comic Con this year and it was one of the greatest experiences I’ve had in a long time. Whether it was other volunteers, attendees, comic book artists or celebrity guests, I met so many wonderful people that I got to talk and laugh with over the weekend-long event.

Shane Bitney Crone Love is Louder

Shane Bitney Crone is taking a tragedy and turning it into inspiration for everyone fighting for equality. Photo courtesy of Wikipedia.

One of the most inspirational people I met while I was there was Shane Bitney Crone. Shane first rose to notoriety when his YouTube video “It Could Happen to You” went viral. The video tells the story of Shane and his longtime partner Tom, who died in a tragic accident. Despite being together for years, Tom’s family blocked Shane from attending the funeral and threatened him with physical violence if he tried to show up. Shane and Tom’s story has been told in more detail in the documentary “Bridegroom” (available on Netflix).

What is most amazing to me is that, in the face of this tragedy and heartbreak, Shane decided not to pity himself, but rather to take action. Over drinks and dinner, it was so inspiring to hear him share with us the drive he has to spread his story far and wide in order that one day LGBT couples will have the same rights to see and mourn for the ones they love that their heterosexual counterparts do when emergencies arise. He has spoken at universities and events across the country and around the world, including doing a screening of “Bridegroom” at the Denver Comic Con. As he told me, every single person who hears his story is important because that’s one more person joining him in the fight for equality.

I know Tom would be extremely proud of Shane. I only spent a few hours with him and I know I am. May we all take a lesson from his strength.

3 Things I Learned From LeVar Burton

Over Father’s Day weekend, I had the opportunity to volunteer at the Denver Comic Con and was lucky enough to be the assistant for celebrity guest LeVar Burton. As a PBS kid with a Trekkie mom, Reading Rainbow and Star Trek: The Next Generation were big parts of my childhood. Suffice it to say, I was pretty darn excited! It was also neat because LeVar is back in the limelight thanks to the Kickstarter he recently started to raise money for Reading Rainbow.

LeVar Burton DCC panel

In one of his panels at Denver Comic Con, LeVar talked about his Reading Rainbow Kickstarter and why he thinks it’s so important to use today’s technology to continue fostering a love of reading in our kids. Photo courtesy of (and make sure to see see their full coverage of LeVar’s Reading Rainbow panel).

Since this really was the first time I’d spent a lot of time with someone famous, I wasn’t sure what to expect. Would he be stuck up and not want to talk to me? Or would he be nice and friendly? Well, my experience definitely fell in the latter category and I was lucky enough to learn a few things from Mr. Burton along the way.

3 Lessons I Learned From LeVar Burton

  1. Celebrities really aren’t that different from us.
    Sure, they make a lot more money than I do, I’ll give you that. But, as my dad would say, at the end of the day they put their pants on one leg at a time, just like we do. LeVar enjoyed talking about his daughter and where she’s going to college, how he and his wife love to read together and that his mom was one of his biggest inspirations. When I got a text of a picture of my dog hiding from the vacuum cleaner, he laughed and said his dog actually prefers to chase the vacuum instead of run from it! Whether it’s a celebrity, a company CEO or the barista at your local coffee shop, remember that people have lives outside of their jobs and often times that’s the more interesting part about them.
  2. Use your power to do good in the world.
    LeVar’s passion is teaching kids to love reading and that’s what led him to start Reading Rainbow. Despite the fact that the show’s no longer on the air, he’s looking at ways to reach kids where they are – on iPads and Kindle Fires, on the web and in their classrooms and libraries. Reading doesn’t have to be your passion, but like LeVar has, find out what is and figure out ways to share it with others.
  3. Care about people and do it genuinely.
    I can’t count the number of times LeVar heard from fans just how much Star Trek and Reading Rainbow made a difference to them. When I think about how much he’s heard those things over the last 25+ years, it blows my mind. Still, no matter how many people came up and repeatedly thanked him for the same thing hundreds of people before them had, he took every compliment gracefully, smiled and thanked them for taking the time to stop by. All of us can stand to take a lesson from that.

I’m sure there are celebrities out there that don’t care about their fans and treat people like dirt, but LeVar wasn’t one of them. He showed me that we all have the power to make a difference and be kind to one another – no matter how famous you are.

Let’s Hear It for the Girls: Meet Brandi Buzzard Frobose!

For as big as the world is, it’s always funny to me when you realize that it’s actually really small at the same time. I definitely had one of those “small world” moments when I met this week’s “Let’s Hear It for the Girls” guest. Brandi and I met through #agchat (a Twitter conversation for people involved in agriculture) but we have only met in real life a couple of times. Despite that, within a short time of knowing her, I learned that I already knew her boyfriend (now husband) from my internship with the National Swine Registry. Yup – small world.

Over the past few years, I’ve gotten to learn more about Brandi and one thing no one can deny is that this girl lives her passions day in and day out. I hope you enjoy learning more!


Current location:
Manhattan, KS

It doesn’t take long to figure out that Brandi Buzzard Frobose is passionate about a lot of things (including rooting for K-State!). She definitely puts her passion for the cattle industry to work in her role with the National Cattlemen’s Beef Association.

Originally from:
Colony, KS

Education (college/major):
B.S. – Dual major: Animal Sciences and Industry/Agricultural Economics – Kansas State University
M.S. – Animal Science; Behavior, Well-Being and Health – Kansas State University

Job title and company:
Manager, Issues Communication – National Cattlemen’s Beef Association (NCBA)

Brief description of NCBA:
We represent the American beef producer and work diligently to promote and maintain  consumer confidence in beef.

Where were you before NCBA?
Kansas State University/Beef Cattle Institute

How did you become interested in working in the cattle industry?
As long as I can remember I’ve been interested in animal science. During my first year of graduate school, my passion for talking to people about animal science elevated to new levels and that started my journey to where I am today.

Around the Office

Office culture in a few words:
Extremely laid-back; but my office mates, Rooster and Cricket, keep me company and  drive me crazy all at the same time.

A day at work looks like:
A normal day contains one or more of the following: checking major news outlets for hot button issues, coordinating appropriate responses to issues with our team, writing  content for any one of a number of projects, researching issues or events, editing and a  smidge of social media.

Favorite part of your job:
I am privileged to represent America’s beef producers AND I get to do something  different every day!

Biggest challenge you face at your job:
Being a remote employee makes it difficult to pull away from the computer. At the end of  the day, I sometimes forget to unplug and ‘go home.’

Apps (or other tech) you can’t live without:
Actually, I could pretty easily live without social media and the internet! I could absolutely not live without my iPod, though (although I did own a Discman back in the day).


Your personal style in a few words:
Purple. Laid back.

Office dress code:
I work from home so I can either be found in jeans and a K-State t-shirt or running shorts and, you guessed it, a K-State t-shirt.

Go-to work outfit:
When I am going to be in the Denver or D.C. office or if I’m going on a work trip, I’m  almost always wearing a bright blazer, khakis and square toed boots.

On-the-go kit:
Right now my purse contains my wallet, check book, three tubes of Chap Stick, bobby  pins, a coozie, a lint roller, pens, a notepad and my sunnies.

Next splurge item you’re planning for:
A saddle for my barrel horse


Morning routine:
Brush teeth, grab a banana and make the long commute to my office down the hall.

Favorite spot for brunch:
Early Edition – Manhattan, KS

On Saturday, you can be found:

Favorite spot for a 10-minute break:
Outside, throwing a ball for the mongrels of the house

Rodeoing, vehemently cheering for my K-State Wildcats, visiting friends and family,  planning my next globetrotting escapade

When you have a day off, how do you spend it?
Since I work from home, when I take a day off I use it to get out of the house – ride my  horses, go golfing, visit family or friends or go with my husband to a stock show.

At age 10, what did you want to be when you grew up?
A vet – young people who want to be in animal science really only know of one or two jobs in that field and veterinarian is the leading option.

Dream job:
I cannot wait to buy cows and start ranching. If I could stay home, raise cattle and rodeo  that would be perfect.

One thing everyone should do when visiting your city:
Go to a K-State sporting event – we really are a family out here on the plains. The  camaraderie and team spirit is contagious!

Cause you’re passionate about:
Breast cancer – it’s nasty and doesn’t care who it affects. It needs to be fought with more force than what it uses to attack.

Encouraging Other Women

I draw inspiration from some of my favorite Bible verses: Joshua 1:9, Romans 5:3-5, 2 Timothy 4:7 and Hebrews 12:1.

Best advice you’ve ever received:
“You have to make things happen, you can’t wait for things to pop up on your doorstep”
– my dad

My mentor(s):
Jackie McClaskey, Kansas Secretary of Agriculture
Daren Williams, Sr. Executive Director of Communications – National Cattlemen’s Beef  Association

In 10 years…
My husband and I will have some cattle and farm ground; maybe even a few kids.

Career wisdom for young professional women:
Be kind – work hard – be humble – never, ever, ever give up