I’ll admit that I’ve been feeling a little down about work lately. I’m chalking it up to a minor “quarter life crisis” – which I know I’m not alone in experiencing – and putting an unnecessary amount of pressure on myself to figure out what I want to do for the rest of my life.
Do I want to stay in advertising?
Do I want to move to the non-profit sector?
Should I freelance?
Are there other interests outside of agriculture that I should tap into?
Should I be looking at things closer to home, friends and family?
I know that none of these are questions that need to be answered right now, and that I should just stop and take a breath. But it’s just so hard sometimes, when you feel like there’s just so much to figure out! Thankfully, I got to have an experience at work last week that gave me a little bit of perspective.
Right now our agency is working on a little self reflection, trying to discover where we want to be in the future and what steps we need to take to get there. As a part of the process, I got to be part of a focus group. The group was made up of people mostly in my age group, from all different disciplines and departments. We were asked about our thoughts on agency culture, where new business might come from and the creative process. One of the best perspective gaining questions that got asked, though, was the first one we got started with:
Why do you like working here? What makes you get up in the morning every day?
What I loved is that, across 10 or so people around the table, there were common themes that resonated with all of us and prove that yes – despite my constant panic about whether I should shift course – this really is a great place to work.
We don’t take ourselves too seriously.
Minneapolis is a big advertising/PR town, with shops that are doing globally recognized work. We do great work in our office, too, but you won’t see us jet-setting to Cannes or only doing work for high profile, “flashy” companies. We know our clients and their business and that’s why they hire us. We work hard to bring them new insights and ideas and, at the end of the day, we relax over a drink and some happy hour snacks. We love what we do, but we don’t have to stick our nose up at everyone else to do it. We’d rather challenge you to a game of Crud instead.
We value the fact that employees have lives outside of work.
While we expect that the work gets done well, on time and on budget, our senior management (and clients) also understand that people have interests and families outside of our walls. Unlike other “run ’em ragged” shops, people on our team will raise an eyebrow if you’re still in the office after 6:00 or if you say you’re skipping a kid’s baseball game because you’re trying to get work done. Work is only one part of our lives – it doesn’t do well to make it the only focus.
We put a lot of faith in young talent.
This is one that’s especially good for me to be reminded of every so often, especially when I get caught up in all the things I don’t feel very confident in. At my agency, our leadership has faith in young talent. There are 20-somethings (like yours truly) who get tons of responsibility over strategy development and project execution for lead brands of our biggest clients. When we prove that we can handle the challenge and can be trusted to make smart choices, we’re given the opportunity to lead. That’s huge.
So next time I get stuck in a “What in the heck am I going to do with myself for the rest of my career?!!?” place, I’m going to look back on this list and remember – I’m in a pretty good place to figure it out.