Is any pretty-sounding answer a good one?

Last Thursday, I had the opportunity to listen to a speaker on campus that I found rather interesting. His name is Robert Paarlberg and he’s a political scientist at Wellesley College (he’s also done some guest lectures at Harvard). His research focuses on international agriculture and environmental policy. Out of his studies, he’s written several popular press books. Paarlberg was invited to MSU as a part of a lecture series sponsored by CANR that focused on feeding the world with science-based agriculture. I got to cover his lecture as a freelance gig, so I won’t go too in-depth about the presentation itself. However, there were a few things that struck me as…well, like I said earlier: interesting.

Dr. Paarlberg is a big believer in precision agriculture being the main way that we will feed a growing population by 2050 (9.3 billion around the world that will have to be fed, clothed and housed). He explained how precision agriculture is producing more on less land with less water, fertilizer, chemicals, tillage, etc. (the usual), while organic production, in his opinion, is too slow, labor intensive and expensive to reach that goal (although he was supportive of some organic methods).

Now, I’m not saying that I disagree with anything he said. However, I didn’t expect for the audience to be eating right out of his hands.

On first impressions, I would have figured this audience was more likely to be found at a Michael Pollan lecture than a lecture on precision ‘Big Ag’ agriculture. So, you can understand a little of my wonderment when here they were nodding and smiling at every point Paarlberg made. This struck me as extremely odd.

Does it matter what charismatic, well-spoken people say as long as what they say sounds good? Do non-farm citizens want the answer when it comes to their food, or do they really just want an answer (and preferably one from a smooth talker)? I’d be really interested in hearing what other people think. It seems to me that agriculture could lose the power of its advocates – like Paarlberg – if those advocates are just the mirror image of anti-farm advocates.