Let’s Hear It for the Girls: Meet Brandi Buzzard Frobose!

For as big as the world is, it’s always funny to me when you realize that it’s actually really small at the same time. I definitely had one of those “small world” moments when I met this week’s “Let’s Hear It for the Girls” guest. Brandi and I met through #agchat (a Twitter conversation for people involved in agriculture) but we have only met in real life a couple of times. Despite that, within a short time of knowing her, I learned that I already knew her boyfriend (now husband) from my internship with the National Swine Registry. Yup – small world.

Over the past few years, I’ve gotten to learn more about Brandi and one thing no one can deny is that this girl lives her passions day in and day out. I hope you enjoy learning more!

Background

Current location:
Manhattan, KS

It doesn’t take long to figure out that Brandi Buzzard Frobose is passionate about a lot of things (including rooting for K-State!). She definitely puts her passion for the cattle industry to work in her role with the National Cattlemen’s Beef Association.

Originally from:
Colony, KS

Education (college/major):
B.S. – Dual major: Animal Sciences and Industry/Agricultural Economics – Kansas State University
M.S. – Animal Science; Behavior, Well-Being and Health – Kansas State University

Job title and company:
Manager, Issues Communication – National Cattlemen’s Beef Association (NCBA)

Brief description of NCBA:
We represent the American beef producer and work diligently to promote and maintain  consumer confidence in beef.

Where were you before NCBA?
Kansas State University/Beef Cattle Institute

How did you become interested in working in the cattle industry?
As long as I can remember I’ve been interested in animal science. During my first year of graduate school, my passion for talking to people about animal science elevated to new levels and that started my journey to where I am today.

Around the Office

Office culture in a few words:
Extremely laid-back; but my office mates, Rooster and Cricket, keep me company and  drive me crazy all at the same time.

A day at work looks like:
A normal day contains one or more of the following: checking major news outlets for hot button issues, coordinating appropriate responses to issues with our team, writing  content for any one of a number of projects, researching issues or events, editing and a  smidge of social media.

Favorite part of your job:
I am privileged to represent America’s beef producers AND I get to do something  different every day!

Biggest challenge you face at your job:
Being a remote employee makes it difficult to pull away from the computer. At the end of  the day, I sometimes forget to unplug and ‘go home.’

Apps (or other tech) you can’t live without:
Actually, I could pretty easily live without social media and the internet! I could absolutely not live without my iPod, though (although I did own a Discman back in the day).

Style

Your personal style in a few words:
Purple. Laid back.

Office dress code:
I work from home so I can either be found in jeans and a K-State t-shirt or running shorts and, you guessed it, a K-State t-shirt.

Go-to work outfit:
When I am going to be in the Denver or D.C. office or if I’m going on a work trip, I’m  almost always wearing a bright blazer, khakis and square toed boots.

On-the-go kit:
Right now my purse contains my wallet, check book, three tubes of Chap Stick, bobby  pins, a coozie, a lint roller, pens, a notepad and my sunnies.

Next splurge item you’re planning for:
A saddle for my barrel horse

Lifestyle

Morning routine:
Brush teeth, grab a banana and make the long commute to my office down the hall.

Favorite spot for brunch:
Early Edition – Manhattan, KS

On Saturday, you can be found:
Outside!

Favorite spot for a 10-minute break:
Outside, throwing a ball for the mongrels of the house

Hobbies:
Rodeoing, vehemently cheering for my K-State Wildcats, visiting friends and family,  planning my next globetrotting escapade

When you have a day off, how do you spend it?
Since I work from home, when I take a day off I use it to get out of the house – ride my  horses, go golfing, visit family or friends or go with my husband to a stock show.

At age 10, what did you want to be when you grew up?
A vet – young people who want to be in animal science really only know of one or two jobs in that field and veterinarian is the leading option.

Dream job:
I cannot wait to buy cows and start ranching. If I could stay home, raise cattle and rodeo  that would be perfect.

One thing everyone should do when visiting your city:
Go to a K-State sporting event – we really are a family out here on the plains. The  camaraderie and team spirit is contagious!

Cause you’re passionate about:
Breast cancer – it’s nasty and doesn’t care who it affects. It needs to be fought with more force than what it uses to attack.

Encouraging Other Women

Inspiration:
I draw inspiration from some of my favorite Bible verses: Joshua 1:9, Romans 5:3-5, 2 Timothy 4:7 and Hebrews 12:1.

Best advice you’ve ever received:
“You have to make things happen, you can’t wait for things to pop up on your doorstep”
– my dad

My mentor(s):
Jackie McClaskey, Kansas Secretary of Agriculture
Daren Williams, Sr. Executive Director of Communications – National Cattlemen’s Beef  Association

In 10 years…
My husband and I will have some cattle and farm ground; maybe even a few kids.

Career wisdom for young professional women:
Be kind – work hard – be humble – never, ever, ever give up

Proud of my work and I’m going to shout it!

When you work in marketing/advertising/public relations, sharing work from your clients in your personal realms seems really self-serving. After all, most people can figure out really quick that you’re just plugging the company who ultimately funds your paychecks. I get that. But here’s the thing.

I’m really proud of the things I work on.

For nearly two years, my agency has been working hard on a rebranding project for the Boehringer Ingelheim Vetmedica, Inc. cattle division. Starting the beginning of February, the pieces that everyone has been putting their heart and soul into started getting introduced to the public, first at two veterinarian-specific conferences and then at NCBA. The branding philosophy is centered on preventing disease through improving nutrition, the environment, observing livestock and vaccinating, in order to minimize treatment and improve overall animal health.

Yes, it’s a corporate initiative. But, at the end of the day, isn’t disease prevention and healthy animals something we can all stand behind? I think so. And that’s why I’m so proud of the work we’re doing.

Here’s a bit of an overview of how BIVI is approaching animal health to prove that “prevention truly is the best medicine.” You can also check out BIVIPreventionWorks.com for more information.

Are you already implementing disease prevention strategies on your operation? What types of things do you do? Know of another example of corporate work/initiatives you’re proud of or impressed by? Would love to hear about it in the comments!

The pride and tradition of being pure

There’s something about being involved with purebred livestock that just makes my heart swell with pride. Now, that’s not to say anything is wrong with raising commercial livestock – I’m grateful for every farmer that produces the vast majority of what I eat every day – but there’s something to be said for getting around people that have such a deep history in raising outstanding animals.

Like many others, the start of my livestock career focused mainly the county fair. Having only a market show, our goal has always been to develop the best market hog out there – usually the result of crossbreeding. Now, while I will say that I love the market hog aspect (my most favorite set of hogs – Grand Champion Pen! – were a set of crossbred “blue butts”), I developed a whole new appreciation and pride for breeding hogs when I got involved with the National Junior Swine Association, the junior leg of the National Swine Registry.

A Duroc boar from Shipley Genetics in Ohio. Animals like this can have a huge impact on the breed. (And don't you just love how you could drive a truck between his front legs!? Awesome!)

Breeding purebred animals, for me, is an entirely different mindset. Instead of breeding solely for type, you breed for characteristics that will improve the breed – and in turn, all hogs – in the long run. You want to breed Yorkshires and Landraces in a way that will add muscle and leanness to their great mothering ability. You want to add mothering ability and sound structure to the great carcass traits that tend to be associated with Durocs and Hampshires. If anyone can remember how far the pendulum swung towards market hogs that were too lean, too shallow bodied and horribly structured in the late 90s, you know how important the purebred industry can be in making our animals better – whether you’re in commercial production or seedstock production. Having that ability to make an impact is the thing that makes all the difference to me.

Yesterday I got to interview the faculty coordinator and farm manager from the purebred beef farm at MSU and they reminded me how it’s great to be a part of raising seedstock, not only for the pride in your animals, but also for the pride in your people. Throughout the history of the purebred livestock industry, there have been outstanding people that have made a difference – both for animals and for others. There are few things greater than getting to listen to older people – and it doesn’t matter if it’s in cattle, swine, sheep, horses, etc. – talk about those that made a difference in their lives when they were a livestock showman or make a difference in the lives of youth now. That’s huge for me.

As you or your children get involved with livestock – and I sincerely hope you do – I would encourage you to consider involvement in the purebred side of the industry. While both seedstock and commercial production are important for the entire industry, it’s definitely a unique experience to be a part of shaping a breed or multiple breeds. I, for one, am extremely honored to be a part of the great pride and tradition associated with being pure.