For the past two days, I have been at the North American Leaders Session, which is a meeting hosted by the Center for Food Integrity designed to bring together leaders of livestock coalitions from across North America to meet and share ideas. Now, you’ll notice that I said North America and not just…well, America. We were really lucky to be joined by a group of great folks from Canada that shared some of their projects and challenges. You may or may not be surprised, but their challenges aren’t much different than ours here in the States and they brought some awesome ideas to the table.
Now, I tweeted about the fact that the Canadian contingent is doing some amazing things related to consumer-outreach and some people on Twitter expressed interest in what those ideas were. In an effort to both share some of those things with you and as a way for me to remember them here’s some of the ones I found extremely interesting:
Farmers Feed Cities
This is a program mainly funded by the grain organization in Canada, but has implications for all farmers. Somewhat like the “Farmers Care” program in Michigan, Farmers Feed Cities is designed to raise awareness and education about how farming affects all of us, not just those in rural areas. What I liked most about the program was the material promotions that they’ve put together. They’ve done what I think is a great job with getting the notion of “Farmer Feed Cities” in front of a lot of people. They even gave us a window decal that I fully intend on putting in my car and a pin that’s going on my backpack! You can learn more about what they’re doing on their website, Facebook page and Twitter account.
Ontario Farm Animal Council (OFAC)
Throughout Canada, there are Farm Animal Councils. The Ontario branch has done a couple of projects that I thought were really neat. They have put together a 40+ page booklet about Canadian agriculture (which is not all that different from the US) called “The Real Dirt on Farming” that they’ve distributed all through the province. It goes to media members, legislators and–something a little different–doctors and other offices. The booklet covers a ton of common topics and is very good at promoting and explaining all types of agricultural production.
They also have created a website where people can take a virtual tour of farms, which range from egg producers to pig farms and orchards. Heather Hargrave, who works for OFAC, said they’d like to get to the point where they produce a modern/conventional, organic and grassfed video for each species that helps show the differences and similarities between different production systems.
Farm Animal Council of Saskatchewan (FACS)
Saskatchewan’s branch of the Farm Animal Council has done some great projects promoting the message that farmers care about their animals (and subsequently the environment and their families). They partook in a very large billboard campaign throughout the province (the largest agricultural media campaign in North America) with the simple message “On our farm…we care.” Billboards featured young farmers and farm families in a variety of animal industries. They partnered with a photojournalist who took the photos, which helped the promotion of the message through journalism circles and built great partnerships with the different commodity organizations to get them done.
They also chose to put together a puppet show–Tales from the FACS Farm–that is used in elementary schools throughout the province to teach kids about animal agriculture. Adele Buettner, who works with FACS, said they hesitated at doing this because they’re not big fans of talking animals (humanizing them) in any way, but also said it ended up being a great choice because of the educational value. They work with a professional puppeteer company and put on the shows at as many schools and libraries as they possibly can during Education Week.
Sometimes we forget about how important it is to get fresh ideas to promote our industries and build trust between food producer and food purchaser. This chance to hear from other people in the US and Canada was a great opportunity for me to think about what we can do in Michigan and throughout the ag industry across the country.
Do you have any neat projects in your state or country that promote agriculture to non-farmers? What do you do? How do you secure funding? Have you done any projects that crashed and burned?!